AVIXA economist Peter Hansen offers a sharp economic analysis:
Macroscopically, the Pro AV industry is closely related to the economic environment because its demand comes from various industries and sectors, such as education, healthcare, transportation, entertainment, etc. Therefore, the growth of the Pro AV industry is influenced by global economic growth, trade policies, and exchange rate fluctuations. It can all be explained by two factors: variability and differentiation.
Regarding the industry's variability, it thrives on innovation, with supply driven by tech advancements like digitalization, networking, cloud computing, artificial intelligence, the Internet of Things, etc., aiming to meet customer expectations with diverse, personalized solutions.
Regarding the industry's differentiation, the Pro AV industry has regional differences and opportunities because its market size and growth rate vary in different regions and countries, influenced by local economic development, social culture, political regulations, etc.
Therefore, the strategy and layout of the Pro AV industry need to consider the market dynamics and customer preferences globally and regionally. For example, trade agreements like USMCA and CPTPP in Latin America affect the Pro AV market, with nations like Mexico using tariff advantages to penetrate markets and boost competitiveness.
In Southeast Asia and India, shifts in China's supply chain have led manufacturers to relocate, reducing costs and tapping into local demand, spurring Pro AV growth.
Therefore, the products and technologies of the Pro AV industry must provide more diverse and personalized solutions and adapt to local cultures and customs. SC&T will keep you updated on industry insights—stay tuned for more information.
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